Privacy Notice for Siren Connected Boat
Privacy Notice for Siren Connected Boat
Siren Marine, Inc., Yamaha Motor Corporation, U.S.A. and Yamaha Motor Co., Ltd, (collectively “we” or “us”) has decided to jointly provide Siren Connected Boat application service (“App Service”). This privacy notice explains how we uses your personal information collected from you through the App Service.
1. Information We Collect
2. Legal Basis for Processing
If applicable jurisdiction requires us a legal basis for processing of personal information, our legal basis is explicit consent made prior to the use of mobile application by clicking box of terms and use and privacy notice.
3. Purpose of Use of your personal information
4. Disclosure of your personal information and data
5. Retention Period of your Personal Information
We retain personal information only for as long as necessary to fulfill the purposes for which it was collected, including as described in this Privacy Notice, or as required by laws and regulations.
6. Your Privacy Rights
We respect your privacy rights. Regardless of where you reside, you are entitled to following rights.
A) The right of access:
You have a right to request personal information which we collect or retain about you in an electronic or structured format.
B) The right to rectification:
You have a right to request correction of your personal information when it is inaccurate. You may also request to complete information when it is incomplete.
C) The right to erasure:
You have a right to request of deletion of your personal information, under certain conditions. Upon verifying the validity of a deletion request, we will delete your Personal Information from our records and instruct any service providers or third parties to delete your information when applicable.
D) The right to data portability
You have a right to receive your personal information in a structured and commonly used format to transfer your data to another entity, under certain conditions.
E) The right against an automated decision making/profiling
You have a right to object your personal information to be used in automated decision making/profiling.
“Profiling” means any form of automated processing performed on personal information to evaluate, analyze, or predict personal aspects related to an identified or identifiable natural person’s economic situation, health, personal preferences, interests, reliability, behavior, location, or movements.
F) The right to opt in & out of processing of your sensitive information
You have a right to opt out of processing of your sensitive information. In many jurisdictions, GPS locational information is considered as sensitive information. GPS service is essential to our service. If you wish to opt out of processing of your GPS locational information, please request us to opt out from our service.
G) The right to opt out of sale of your personal information
7. Changes to this Privacy Notice
We keep this Privacy Notice under regular review and update. If an update has significant impact to your rights and freedom, we will contact you by email you have provided.
8. How to Contact
If you have any question about this privacy notice, the personal information we acquired from you, or if you choose to exercise one of your data protection rights, please call or contact us through this form.
9. Supplemental Privacy Notice for California Residents
This supplements the information above and solely applies to California residents. It applies to personal information we collect on or through the App Service.
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Categories of Personal Information Yamaha May Collect |
Categories of Sources |
Business or Commercial Purposes *Details are described above |
Categories of third parties we disclose personal information |
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Identifiers ⚫ Name (First and Last) ⚫ Email Address ⚫ Residential Address (Street, City, State, ZIP) ⚫ Mobile Phone Number ⚫ HIN ⚫ State Registration Number ⚫ ESN of your DCM ⚫ IP Address
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Consumer: User of the App |
To communicate with you ⚫ To respond to your inquiries or your requests ⚫ To send you a maintenance reminder of your outboard ⚫ To offer you information on contests, events, and promotions and to administer these activities ⚫ To share administrative information with you, such as changes to our terms, conditions, and policies ⚫ To advise you of important safety-related information about your product, or to notify first responders in the event of an accident involving our product ⚫ To conduct research, surveys, and obtain your feedback To ensure our Business Purpose ⚫ To provide App service and other related service to you ⚫ To conduct data analytics, audits, fraud monitoring and prevention, business planning, determining effectiveness of campaigns, reporting, and forecasting ⚫ To gather and analyze information such as market research for the purpose of quality improvement and product development ⚫ To provide information on products and services related to Yamaha Motor group Other Circumstances ⚫ To fulfill contractual obligations with third parties, agents, subsidiaries, and affiliates ⚫ To analyze, reconstruct, investigate, or otherwise determine the cause of a product-related incident or accident ⚫ To comply with legal obligations, law enforcement, and other government requests ⚫ To establish, exercise, or defend legal claims ⚫ To ensure protection and safety of property and rights ⚫ To protect network and information asset ⚫ As otherwise permitted or directed by you |
Subsidiaries Affiliates Service Provider Contractor Dealer Boat Builder |
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Customer Records Information ⚫ Name ⚫ Email Address ⚫ Residential Address (Street, City, State, ZIP) ⚫ Mobile Phone Number ⚫ PID of your Outboard ⚫ Number of your Outboards ⚫ Date of Purchase ⚫ HIN ⚫ State Registration Number ⚫ Year and Model of Your Boat ⚫ Classification of the Boat ⚫ Name of the Boat ⚫ User’s uploaded Photo ⚫ ESN of your DCM ⚫ Your Subscription Information for Siren ⚫ Your Marina (if applicable) ⚫ Dock/Slip Number ⚫ Preferred Dealer ⚫ Information from your DCM and Sensors ⚫ Maintenance Information ⚫ Note Inserted by user |
Consumer: |
To communicate with you ⚫ To respond to your inquiries or your requests ⚫ To send you a maintenance reminder of your outboard ⚫ To offer you information on contests, events, and promotions and to administer these activities ⚫ To share administrative information with you, such as changes to our terms, conditions, and policies ⚫ To advise you of important safety-related information about your product, or to notify first responders in the event of an accident involving our product ⚫ To conduct research, surveys, and obtain your feedback To conduct Research and Development of products and features, and to Improve services ⚫ To conduct research, develop, and promote new products and services, and to improve or modify our existing services ⚫ To decide suitable product specification fulfilling the use and needs of the consumers ⚫ To analyze and improve the quality of our products and services ⚫ To develop attractive features in response to the consumer’s needs ⚫ To ensure providing quality products contributes security of our products To promote Effective Marketing ⚫ To conduct direct marketing based on consumer’s profile To ensure our Business Purpose ⚫ To provide App service and other related service to you ⚫ To conduct data analytics, audits, fraud monitoring and prevention, business planning, determining effectiveness of campaigns, reporting, and forecasting ⚫ To gather and analyze information such as market research for the purpose of quality improvement and product development ⚫ To provide information on products and services related to Yamaha Motor group Other Circumstances ⚫ To fulfill contractual obligations with third parties, agents, subsidiaries, and affiliates ⚫ To analyze, reconstruct, investigate, or otherwise determine the cause of a product-related incident or accident ⚫ To comply with legal obligations, law enforcement, and other government requests ⚫ To establish, exercise, or defend legal claims ⚫ To ensure protection and safety of property and rights ⚫ To protect network and information asset ⚫ As otherwise permitted or directed by you |
Subsidiaries Affiliates Service Provider Contractor Dealer Boat Builder |
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Commercial Information ⚫ PID of your Outboard ⚫ Number of Outboards ⚫ Date of Purchase ⚫ ESN of your DCM ⚫ Your Subscription Information for Siren ⚫ Preferred Dealer ⚫ Maintenance Information |
Consumer: User of the App App DCM |
To conduct Research and Development of products and features, and to Improve services ⚫ To conduct research, develop, and promote new products and services, and to improve or modify our existing services ⚫ To decide suitable product specification fulfilling the use and needs of the consumers ⚫ To analyze and improve the quality of our products and services ⚫ To develop attractive features in response to the consumer’s needs ⚫ To ensure providing quality products contributes security of our products To promote Effective Marketing ⚫ To conduct direct marketing based on consumer’s profile To ensure our Business Purpose ⚫ To provide App service and other related service to you ⚫ To conduct data analytics, audits, fraud monitoring and prevention, business planning, determining effectiveness of campaigns, reporting, and forecasting ⚫ To gather and analyze information such as market research for the purpose of quality improvement and product development ⚫ To provide information on products and services related to Yamaha Motor group |
Subsidiaries Affiliates Service Provider Contractor Dealer Boat Builder |
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Internet network and electronic activity device information ⚫ User logs of the App ⚫ IP Address ⚫ Information of Operating Software |
Mobile Device: App |
To conduct Research and Development of products and features, and to Improve services To conduct research, develop, and promote new products and services, and to improve or modify our existing services ⚫ To decide suitable product specification fulfilling the use and needs of the consumers ⚫ To analyze and improve the quality of our products and services ⚫ To develop attractive features in response to the consumer’s needs ⚫ To ensure providing quality products contributes security of our products ⚫ To promote Effective Marketing ⚫ To conduct direct marketing based on consumer’s profile ⚫ To ensure our Business Purpose ⚫ To provide App service and other related service to you ⚫ To conduct data analytics, audits, fraud monitoring and prevention, business planning, determining effectiveness of campaigns, reporting, and forecasting ⚫ To gather and analyze information such as market research for the purpose of quality improvement and product development ⚫ To provide information on products and services related to Yamaha Motor group Other Circumstances ⚫ To fulfill contractual obligations with third parties, agents, subsidiaries, and affiliates ⚫ To analyze, reconstruct, investigate, or otherwise determine the cause of a product-related incident or accident ⚫ To comply with legal obligations, law enforcement, and other government requests ⚫ To establish, exercise, or defend legal claims ⚫ To ensure protection and safety of property and rights ⚫ To protect network and information asset ⚫ As otherwise permitted or directed by you |
Subsidiaries Affiliates Service Provider Contractor Dealer Boat Builder |
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Geolocation Data / Sensitive Personal Information ⚫ GPS information of DCM ⚫ GPS information of Mobile Device |
Mobile Device: |
To conduct Research and Development of products and features, and to Improve services ⚫ To conduct research, develop, and promote new products and services, and to improve or modify our existing services ⚫ To decide suitable product specification fulfilling the use and needs of the consumers ⚫ To analyze and improve the quality of our products and services ⚫ To develop attractive features in response to the consumer’s needs To ensure our Business Purpose ⚫ To provide App service and other related service to you ⚫ To conduct data analytics, audits, fraud monitoring and prevention, business planning, determining effectiveness of campaigns, reporting, and forecasting ⚫ To gather and analyze information such as market research for the purpose of quality improvement and product development Other Circumstances ⚫ To fulfill contractual obligations with third parties, agents, subsidiaries, and affiliates ⚫ To analyze, reconstruct, investigate, or otherwise determine the cause of a product-related incident or accident ⚫ To comply with legal obligations, law enforcement, and other government requests ⚫ To establish, exercise, or defend legal claims ⚫ To ensure protection and safety of property and rights ⚫ To protect network and information asset ⚫ As otherwise permitted or directed by you |
Subsidiaries Affiliates Service Provider Contractor Dealer Boat Builder |
You have a right, at any time, to direct us not to sell or share your personal information to third parties. Please contact as through the form.
- (i) The categories of personal information collected;
- (ii) The categories of sources from which the personal information is collected.
- (iii) The business or commercial purpose for collecting, or selling, or sharing personal information;
- (iv) The categories of third parties to whom the business discloses personal information; and
- (v) The specific pieces of personal information it has collected about that consumer.
Yamaha Motor Group Online Service Privacy Policy
This online service privacy policy (hereinafter referred to as “this Privacy Policy”) applies to users (hereinafter referred to as “you” or “your”) using this application software or online services on the website (hereinafter collectively referred to as “Applications”) using the Yamaha Motor ID provided by Yamaha Motor Co., Ltd., its subsidiaries and affiliates (hereinafter referred to as “we”, “us” or “our”).
For the Applications, in addition to this Privacy Policy or separately from this Privacy Policy, there might be a separate Application Privacy Policy (hereinafter referred to as “Application Policy”) that informs you of detailed information related to the processing of customer data. If there is a conflict between this Privacy Policy and the Application Policy for such services, the Application Policy will take precedence.
Information We Collect About You
We collect and use data related to customers who use the Applications (hereinafter referred to as “your data”) after notifying of Application Policy in advance. Your data may include your personal data.
Your data includes information that you enter directly on the Applications, information about your device through the Applications, information about your Yamaha product connected to the Applications, and information about you generated by the Applications.
Your data to be acquired varies depending on the Applications, but generally includes the following information:
➢ Profile data（such as name, gender, date of birth, phone number, e-mail address, social media account and other contact information）
➢ Information about your Yamaha product inputted or connected to the Applications (such as product name, model name, product identification number, warranty registration information, product status information and service history)
➢ Information about your device（such as location information, information acquired from sensors, device information and cookie）
➢ Usage history of the Applications（includes operation logs）
➢ Contents of inquiries about the Applications
1. Purpose of use
We may process your data for the following purposes. And it may be used for the following purposes in combination with the information we obtained separately.
Apart from 3. Sharing your data, regardless of the purpose of use, your data may be converted into a form whereby an individual is unable to be identified and then shared among us as statistical or aggregated data.
1) Sharing Your Data
2) Your Choices
In principle, the provision of your personal data to us is made based on your will, and you are not obligated to provide us with your personal data.
However, if you do not provide us with your data, you may experience disadvantages, such as inability to use the Applications or partial system malfunctions.
3) Logging in from social media accounts
Some Applications adopt functions that enable you to log in by using their social media (including Facebook and Google) accounts. When you use those functions, we may request your permission to use your social media account information, which includes name and email address, and you will be able to utilize the Applications using those functions if you grant that permission. You may at any time remove your account from the Applications and withdraw your approval from your social media accounts.
Please note that if you use a social media account to log in to the Applications, it is possible that the social media provider will process information related to you, such as use of the Applications, and we will not be liable for that processing of your information. For details on information related to you that is processed by each social media provider, please refer to each social media provider’s privacy policy.
4) Processing of children’s personal data
When we obtain a child’s personal data, if required, we will obtain consent from statutory agents, such as a person with parental authority over that child. We will also take other steps, if required, in accordance with applicable laws and regulations.
5) Cookies
The Applications may generate cookies, web beacons and other similar technologies. These enable us to provide you with an enhanced experience when you use the Applications and allow us to improve the Applications. Please see the cookie policy for details.
6) Security
We have established a management structure for protecting personal data to prevent unauthorized access to your data, loss, destruction, falsification, leakage, etc. We take appropriate organizational, physical and technical safety measures as follows:
We recognize the importance of protecting personal data and take appropriate measures for employees who process personal data such as giving for training/education to protect personal data.
If any accident such as leakage of personal data occurs, we will appropriately respond to it by investigating all facts and the cause and taking measures to prevent secondary damage and reoccurrence, etc.
7) Your rights
If you exercise rights (right of access, right to erasure, and the like) as permitted within the relevant jurisdiction, we will faithfully and appropriately deal with that exercise of rights in accordance with provisions set forth in applicable laws and regulations. If you wish to access, correct, delete or the like your data, please contact us through the Applications.
Please note that some or all of your data is necessary to fulfill the obligations of applicable laws and regulation and/or provide the Applications functions properly, and some of your data may be retained.
We store your data for the period necessary to achieve the purpose of use, or the period necessary to fulfill the obligations of applicable laws and regulations.
8) Complaints
In order to protect your personal data, you have the right to file a complaint with the relevant responsible data protection authority in your country or region in accordance with applicable laws and regulations.
9) Contact us
If you have any queries about this Privacy Policy, please contact following:
Yamaha Motor Co., Ltd. (Data controller)
2500 Shingai, Iwata-shi, Shizuoka-Ken, 438-8501, Japan
dpo@yamaha-motor.co.jp
10) Change to this Privacy Policy
We may amend, revise, add to, or delete the contents of this Privacy Policy from time to time to deal with changes required to laws and regulations or business related requirements, and the like. Any changes we make to this Privacy Policy will be notified to you through the Applications.
11) Severability
If any provision of this Privacy Policy is held invalid or unenforceable, wholly or in part, the validity or enforceability of other provisions shall not be affected thereby. The invalid or unenforceable provision shall be deemed replaced by such valid and enforceable provision which serves best the economic interest of the parties hereto that was originally pursued by the invalid or unenforceable provision.
12) Governing Language
English shall be the governing language of this Privacy Policy. In case of discrepancy between the translation and the English version, the English version shall prevail.
13) Additional notification for the customers in the following areas/countries
1. European Economic Area (EEA) (English only)
Legal basis for processing your personal data, and categories of personal data
We use your personal data for the following purposes.
1) When processing is required for a contract
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Purposes |
Categories of personal data |
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To perform and provide this Application (including supplemental and related services) |
➢ Profile data（name, gender, date of birth, phone number, e-mail address, social media account and other contact information） ➢ Information about your Yamaha product inputted or connected to the Applications (such as product name, model name, product identification number, warranty registration information, product status information and service history) ➢ Information about your device（such as information acquired from sensors, device information and cookie） ➢ Usage history of the Applications（includes operation logs） |
2) When processing is required for the pursuit of legitimate interests
We obtain and process the following categories of your personal data for the following purposes because it is necessary to do so in order to pursue our legitimate interests (for details regarding the balancing test for legitimate interests, please inquire using the contact address at “vi. Contacting us”).
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Purposes |
Categories of personal data |
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For internal evaluation of this Application To gather and analyze information such as market research for the purpose of quality improvement and product development. |
➢ Profile data（name, gender, date of birth, phone number, e-mail address, social media account and other contact information） ➢ Information about your Yamaha product inputted or connected to the Applications (such as product name, model name, product identification number, warranty registration information, product status information and service history) ➢ Information about your device（such as information acquired from sensors, device information and cookie） ➢ Usage history of the Applications（includes operation logs） ➢ Contents of inquiries about the Applications
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To respond to inquiries, requests and complaints |
➢ Profile data（name, gender, date of birth, phone number, e-mail address, social media account and other contact information） ➢ Information about your Yamaha product inputted or connected to the Applications (such as product name, model name, product identification number, warranty registration information, product status information and service history) ➢ Information about your device（such as information acquired from sensors, device information and cookie） ➢ Usage history of the Applications（includes operation logs） ➢ Contents of inquiries about the Applications |
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For protection and safety of property and rights To protect network and information asset To comply with non-EU or non-Member State laws and regulations |
➢ Profile data（name, gender, date of birth, phone number, e-mail address, social media account and other contact information） ➢ Information about your Yamaha product inputted or connected to the Applications (such as product name, model name, product identification number, warranty registration information, product status information and service history) ➢ Information about your device（such as information acquired from sensors, device information and cookie） ➢ Usage history of the Applications（includes operation logs） ➢ Contents of inquiries about the Applications |
3) When your express consent is obtained in advance
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Purposes |
Categories of personal data |
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To perform and provide this Application that use location information (including supplemental and related services) |
➢ Profile data（name, gender, date of birth, phone number, e-mail address, social media account and other contact information） ➢ Information about your Yamaha product inputted or connected to the Applications (such as product name, model name, product identification number, warranty registration information, product status information and service history) ➢ Information about your device（such as location information, information acquired from sensors, device information and cookie） ➢ Usage history of the Applications（includes operation logs）
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To gather and analyze location information such as market research for the purpose of quality improvement and product development. For internal evaluation of this Application by using location information |
➢ Profile data（name, gender, date of birth, phone number, e-mail address, social media account and other contact information） ➢ Information about your Yamaha product inputted or connected to the Applications (such as product name, model name, product identification number, warranty registration information, product status information and service history) ➢ Information about your device（such as location information, information acquired from sensors, device information and cookie） ➢ Usage history of the Applications（includes operation logs） ➢ Contents of inquiries about the Applications |
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For direct marketing analysis and offers To provide information on products and services related to our group To operate, manage and provide various information for events and campaigns |
➢ Profile data（name, gender, date of birth, phone number, e-mail address, social media account and other contact information） ➢ Information about your Yamaha product inputted or connected to the Applications (such as product name, model name, product identification number, warranty registration information, product status information and service history) ➢ Information about your device（such as location information, information acquired from sensors, device information and cookie） ➢ Usage history of the Applications（includes operation logs） |
If our processing of your personal data is conducted based on your consent, you may withdraw that consent at any time. Withdrawal of your consent does not affect the legality of personal data processing that we have conducted based on consent given before that withdrawal. You may withdraw your consent through services and the like you use or by contacting us using the contact details at “v. Your rights”.
4) When processing is required to meet our legal obligations under EU or Member State law
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Purposes |
Categories of personal data |
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To comply with EU or Member State laws and regulations |
➢ Profile data（name, gender, date of birth, phone number, e-mail address, social media account and other contact information） ➢ Information about your Yamaha product inputted or connected to the Applications (such as product name, model name, product identification number, warranty registration information, product status information and service history) ➢ Information about your device（such as location information, information acquired from sensors, device information and cookie） ➢ Usage history of the Applications（includes operation logs） ➢ Contents of inquiries about the Applications
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Personal data obtained by us includes information directly provided by you to us, information provided through a third party, such as counterparties, contractors, business partners, and social media providers (including Facebook and Google), and information provided through products and services provided by our group.
Transfer of personal data outside your country or region
Your personal data obtained by us may be transferred, stored and processed outside the EEA. In each case, your personal data must be protected safely at a level of security equivalent to that used for its protection within the EEA. We take all measures (including execution of the standard contractual clauses (Article 46, paragraph 2, item (c) and paragraph 5 of the GDPR) as approved by the European Commission) reasonably necessary to ensure your data is safely stored and processed in accordance with the provisions set forth in this Privacy Policy and the GDPR and other applicable laws and regulations. Please contact us at any time if you would like to know more about details regarding the safeguards we have in place for transfers of personal data outside the EEA.
Direct marketing
If you do not wish to receive information that we provide to you in relation to our products, services, and the like (direct marketing), we refrain from conducting direct marketing addressed to you. If you do not wish to receive direct marketing, please contact us through the services, etc. you use or by contact us using the contact details at “v. Your rights”.
Automated decision-making
We do not conduct decision-making that is based on automated processing (including profiling) which produces a legal or similar material effect on you.
Your rights
You have the rights set out below in relation to your personal data used for this Applications.
If we receive any request from you in relation to the following, we will faithfully and appropriately deal with that request in accordance with the GDPR and other applicable laws and regulations after confirming that the person making the request is you or a person delegated by you to act on your behalf.
➢ Right to access personal data: You have the right to obtain confirmation from us regarding whether any of your personal data is being processed, and if your personal data is being processed, you will have the right to access your personal data and certain information in connection to that personal data.
➢ Right to rectify personal data: If your personal data held by us is incorrect, you will have the right to demand that we rectify the personal data.
➢ Right to erase personal data (right to be forgotten): If you satisfy certain conditions, you will have the right in some cases to demand erasure of your personal data held by us.
➢ Right to restrict processing of personal data: If you satisfy certain requirements, you will have the right in some cases to restrict the processing of your personal data held by us.
➢ Objections against processing of personal data: If you satisfy certain conditions, you will have the right in some cases to object to our processing of your personal data.
➢ Right to data portability of personal data: If you satisfy certain conditions, you will have the right in some cases to receive in a structured, commonly used, and machine-readable format the personal data that you have provided to us and will have the right to transmit that data to another controller without hindrance from us.
You can correct a part of your data on this Application. If you have any other requests regarding the processing of your data, please contact us through contact form in this Application.
Contacting us
If you have any demands, inquiries or requests regarding the processing of personal data, please contact the following address in writing. You can also contact our data protection officer.
Yamaha Motor Co., Ltd.
2500 Shingai, Iwata-shi, Shizuoka-ken, 438-8501, Japan
Data Protection Officer Email: dpo@yamaha-motor.co.jp